Paula Salem is a seasoned Real Estate professional based in San Diego California, currently serving as the Sales Manager for Coldwell Banker Realty’s Del Mar, Carmel Valley, Rancho Sante Fe and Rancho Bernardo offices.  In her role, she focuses on driving growth, providing education and strategic guidance, as well as elite coaching, leading agents towards achieving significantly enhanced professional goals. 

Paula is recognized for working with agents on the implementation of innovative, effective sales-driving tools and practices.  She emphasizes creating and maintaining a welcoming and supportive office culture, promoting collaboration and cooperation within the team.  Her industry leadership has been widely recognized, meriting her the prestigious San Diego Association of Realtors’ 2023 Manager of the Year Award in San Diego County.

Beyond her managerial duties, Paula provides executive-level service to her Buyer and Seller clients.  As their highly-experienced Real Estate Advisor, she is committed to creating strategic partnerships, delivering the latest in cutting edge marketing, sales and negotiation strategies, leading to her client’s highest and best real estate buying and selling experience.

Paula is actively involved in community service initiatives and manages several community service efforts both within Coldwell Banker Realty and in her personal time.  Additionally, she serves as a board member of the CB Cares Foundation, ensuring financial support for various important community programs and services throughout Southern California.

Paula’s dedication to her agents, clients and the community exemplifies her commitment to excellence in the real estate industry.